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2019 Global Forum Offers Educational Sessions on International Sales Issues, Global Markets

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2019 Global Forum Offers Educational Sessions on International Sales Issues,  Global Markets

Housewares suppliers new to the international arena or veteran sales executives wanting to grow their global business will benefit from the 2019 IBC Global Forum, to be held Sept. 15-17 in San Diego, Calif. Overviews by housewares buyers and distributors covering Asia, Spain and the United Kingdom along with sessions on opportunities in key markets around the world fill the agenda of the two-day annual meeting.2

The Global Forum is sponsored by the International Business Council (IBC), a special interest group of International Housewares Association members dedicated to increasing their international business. It is open to IBC and non-IBC members, and sessions are geared toward both novice and experienced sales professionals. 

“The Global Forum presents our members with a unique opportunity to not just learn about international sales issues but also network with the buyers who are speaking as well as their like-minded exporting colleagues who share a similar goal – to increase global sales. As a former IBC president and attendee at many Global Forums when I worked for an IHA member company, the networking opportunities are as rewarding as the education.”

Mark Adkison, IHA’s vice president, international.

For attendees new to the IBC or new to exporting, “IBC 101: International Essentials” on Sept. 15 will provide an overview of the international marketplace, including brief discussions on market selection, export mechanics, distribution models, international pricing and INCO terms. The one-hour session will be held before the opening night networking reception and dinner and also allows attendees to meet the IBC board of directors. The main education program opens on Sept. 16 with an Executive Education workshop by Patrick Lynch, PhD, of the Thunderbird School of Global Management, on steps international sales teams should take to leverage influencers in global markets.  Representatives from key retailers and distributors will discuss their markets and explain their goals and strategies for working with housewares suppliers. Sessions confirmed to date include :

  • Asia—citiesocial. Matt Ryan, international business development manager, will describe how this e-commerce platform reaches customers across many key markets in Asia, including Taiwan, Hong Kong, Malaysia and Singapore.
  • Spain—Culinarium. A 2016 Global Innovation Awards (gia) National winner, this home and housewares specialty retailer has 15 outlets across Spain. Carles Montori, marketing manager, will discuss how the 5th-generation, family owned retailer has successfully innovated and gradually increased store count at a pace to maintain loyal customers, while attracting new customers during a challenging time in brick and mortar retail.
  • United Kingdom—Eddingtons. Richard Walker, commercial director, will explain how this distributor works with product suppliers throughout the UK, focusing on the nuances of the markets covered by Eddingtons and what they seek in ideal suppliers.

IHA’s global offices and representatives will offer insights into their key markets. Offering the top five opportunities for sales in their markets will be experts representing Argentina, Australia, Austria, Belgium, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, France, Germany, Guatemala, Honduras, Italy, Mexico, New Zealand, Nicaragua, Panama, Paraguay, Portugal, Spain, Switzerland, Taiwan and the UK.

The Global Forum registration fee includes the educational program, breakfasts, lunches, reception and dinners. For further information or to sign up for the Global Forum visit Housewares.org/globalforum or contact Lori Szudarek, senior manager, international, at +1 847-692-0116 or email Lszudarek@housewares.org.

The International Housewares Association

The International Housewares Association is the 81-year-old voice of the housewares industry, which accounted for (US)$364.2 billion at retail worldwide in 2017 ($91.6 billion at retail in the U.S.). The not-for-profit, full-service association sponsors the world’s premier exposition of products for the home, The Inspired Home Show, IHA’s Global Home + Housewares Market, and offers its 1,600 member companies a wide range of services, including industry and government advocacy, export assistance, State-of-the-Industry reports, point-of-sale and consumer panel data through Housewares MarketWatch, executive management peer groups, a unique Web-based community at www.housewares.org, group buying discounts on business solutions services and direct-to-consumer engagement through TheInspiredHome.com.

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