Chef collaboration, a mouth-watering expertise

Chefs have become celebrities in their own right, and are increasingly sought after by brands and organisations eager to tap into their influence. We spoke to Mathilde Delville and Philippe Audier, specialists at the helm of Frenchefs by P&M, an agency that has become a leader in the field.

Mathilde Delville and Philippe Audier have been carving their own path in the world of gastronomy for ten years, and over time they have become the leading voices in the industry when it comes to enlisting chefs and food talent to create relevant and impactful collaborations. Frenchefs by P&M operates both in France and internationally, and was born out of a large-scale project for the Paris 2024 Olympic Games, where they placed forty chefs at the Opening Ceremonies and Olympic venues. The agency reaches a wide range of markets looking to collaborate with chefs and establish themselves in a rapidly growing sector. ‘Gastronomy has never been so popular. Like movie stars and public celebrities, the greatest chefs have become idols. The luxury industry, for instance, has clearly recognized this, whether in watchmaking, perfumery, department stores, or the consumer goods sector. Today’s leading brands call on these stars as a means of reaching a new, passionate, and captive audience. They act as influencers within their own communities, which brands are eager to connect with’ they explain.

Whether it’s to support a product launch with a brand ambassador, sign a restaurant menu, create exceptional customer experiences, set up a pop-up, or enlist a name to support marketing objectives, Frenchefs by P&M will find the right person to convey the right messages based on shared values.

This is the case with Christofle, which Frenchefs by P&M supports at numerous events in Paris and the surrounding region, and the brand Bonna, which uses the images of international chefs in its communications. ‘Over the years, chefs have become a hallmark, a marker, bearers of history through the places they occupy, the brands they support, and the events they endorse. Our role is primarily to find THE right name that will make a difference in our clients’ campaigns. Unlike agents or press attachés, we don’t limit ourselves to a few profiles; we search the world for the most suitable ones. We are committed to creating relevant, tailor-made connections between gastronomy and its related fields,‘ they add.

2025 promises to be a busy year, with chefs festivals in Paris and Indonesia, chefs lunches in France and abroad, signature dishes at sporting events, exceptional menus in Parisian palaces, brand ambassador roles, and even internal training. ‘Our strength lies in our ability to deliver a turnkey activation. Our agility and network, both nationally and internationally, allow us to manage all the aspects of the project, ensuring the collaboration is as smooth and successful as possible.’ Frenchefs by P&M offers customised programmes of all sizes, from the simplest to the most exceptional. To submit a project, simply contact them via the website (#frenchefs.com) or on social media (@frenchefs).

Source: Home Fashion News Magazine – January 2025 / HFN56